A cursor blinks in an empty document. Then, words.

Hi! My name is Kumi. I'm a content professional with 3+ years in communications strategy and 8+ years in writing overall. I love crafting clear, engaging content for Gen-Z audiences using a personable tone and accessible language.

With a background in Business Economics and a strong interest in entertainment, marketing, and creative industries, I'm passionate about roles that blend analytical thinking with creative expression.

She can be reached at kumudini.devalla@gmail.com or on LinkedIn

A workspace. Tabs multiply across a browser. A checklist fills in, one line at a time.

Montage of:

• Three Google certifications, earned back to back: Project Management Professional, Digital Marketing & E-Commerce, and Foundations of Project Management.
• A CMS tour: WordPress, ServiceNow, Confluence, SharePoint, Sprinklr. She learns the new ones without being told to.
• Adobe Creative Suite, Canva, Clipchamp. Basic HTML and CSS holding it all together.
• Asana boards, Slack threads, the Microsoft Office Suite and Google Workspace, running in parallel.

End montage.

Headphones on. Red light on. Episodes live on Morningstar's Investing Insights.

A podcast no one outside the building has heard. Created, hosted, produced, and edited by one person.

Super: "Role" — Creator, Host, Producer & Editor. Built and ran the series end-to-end, from concept through recording and edit.

Super: "Concept" — An internal, judgment-free Q&A series built to give employees a low-stakes space to ask the questions they'd hesitate to raise in a meeting, from process quirks to industry jargon, hosted in a casual, conversational format.

Super: "Format" — Recorded and distributed internally at a global research and investment platform, with recurring episodes addressing cross-functional topics and questions submitted by employees.

Super: "Impact" — Became a recurring, well-received touchpoint that encouraged curiosity and psychological safety across teams.

Full episodes remain behind the building's walls, but I'm happy to walk through specific examples in an interview.

Two documents worth opening.

• WRITING SAMPLES — Author page, Morningstar.com
• UNDERGRADUATE THESIS — The Monetary Value of Film Festival Awards: Do Festival Awards Translate to Box Office Hits? — Read the full document

Super: "Morningstar Inc. — 3+ Years"

27 global markets. 11,000+ employees on the platform she researches for. Executive-level presentations that move product and editorial strategy. A 2025 ServiceNow Best Employee Portal Contest finalist — up against Adidas, Chevron, Danone, and Mondelez International.

Root causes, diagnosed. Recommendations, structured. Satisfaction scores, up 64%. Standardized reporting frameworks built across global teams.

• Editorial Research Analyst (Nov '23–May '24) — independent fund performance & macroeconomic research reaching 40,000+ readers.
• Audience Research & Analytics Strategist (Feb–May '24) — increased content discoverability by 33% through data-informed experimentation.
• Survey & Campaign Analytics Coordinator (Jan–May '24) — tracked campaign performance across 50,000+ contacts.
• Audience Behavior Strategist (2018–Present, self-directed) — grew six content channels to 750,000+ combined organic followers.

• B.S. Business Economics & Entrepreneurship, Magna Cum Laude — Bentley University — Waltham, MA, USA
• General Course Programme, Management — The London School of Economics and Political Science — London, United Kingdom
• Thesis: The Monetary Value of Film Festival Awards: Do Festival Awards Translate to Box Office Hits? — regression analysis in STATA & R

DR. STEPHANIE LAMBERT, academic mentor, reviews the record.

Kumi was part of the winning team in the LSE Department of Management's Consulting Competition 2022 — presenting to a panel that included a Chief Innovation Officer and a Senior Product Manager at Amazon. The panel was impressed with the smooth delivery of Kumi's presentation, which identified novel ideas and strategies to address the strategic problem.

Kumi was commended on her exceptional teamwork, critical thinking under time pressure, and a confident, professional voice. I wouldn't hesitate to recommend Kumi.

— Academic Mentor, London School of Economics and Political Science · LinkedIn

This is where the story picks up.

Let's talk about your next content role.